Majid helps organizations implement change in a way that avoids creating new problems. Often brought in to work on problems that have frustrated previous efforts, he makes problems easier to work on by setting up conceptual jigs and fixtures around them. Then, with creative leaps and critical reasoning, a team can systematically arrive at solutions that are less likely to fail due to unexpected changes in ecosystems and operating environments.
Where Majid stands out is that he … comes up with fresh unexpected solutions for complex problems … creating thinking tools that enable you to understand and build on the problems and solutions yourself … with an infectious enthusiasm that makes working with him a pleasure every time. ~ Stephan Jenniskens, RVO.NL
Our thinking shapes our tools, and thereafter our tools shape our thinking. By designing tools, Majid designs thinking. He is a co-founder of XLAB – a special unit that solves unusual problems and in the process develops new tooling, that go on to become a part of the standard toolkit. XLAB promotes the credo of civil servants not being afraid to take risks, in introducing new ways of thinking.
Majid is also an expert on services as a means of creating value. He advises government and commercial enterprises — both, on the demand and supply sides of the service equation — on how to implement policy and strategy through the designs of services. He has written a book that brings new levels of clarity on what services are, what they can be, why they even exist — toward a deeper understanding of why they fail in unexpected ways.
Majid’s educational background is in industrial and systems engineering. His work experience is across consulting, product management, systems engineering, sales, research, and corporate affairs — at firms such as PwC, Gartner, Bull, and HP. At Carnegie Mellon he taught a course on strategy, design, and organization for services, at the Heinz College of public policy and management. He has also guest-lectured at TU/Delft (The Netherlands), JAIST (Japan), IE University (Spain), and UFRJ (Brazil).